Facebook Ads playbook for restaurants. The formats, targeting, and creative that actually fill tables, built from real Texas restaurant campaigns.
Most restaurant Facebook ads fail for the same reason: they're built like brand ads instead of demand ads. A pretty plate shot, no offer, no time pressure, no reason to act. People scroll past, you wonder why $2,000 didn't move covers.
Here's what we've learned running paid social for restaurants from Austin /locations/austin to Waco /locations/waco, including the case studies on our work page /case-studies .
- The best restaurant Facebook ads share three traits: a specific offer, a clear time window, and a single CTA call, reserve, click . - Video outperforms photo by 2, 4x on cost per reservation for restaurants. Always. - Geo-radius targeting 3, 7 miles around the restaurant beats interest targeting every time. - A $30, $50/day campaign run consistently for 30 days beats a $1,500 burst over a weekend. - Reservations + offers convert better than "come visit us" creative by a wide margin.