Landing Pages vs Websites for Local Lead Generation
Landing page vs website for local lead generation, when each one wins, and how to decide based on your traffic source and budget.
Most local businesses send paid traffic to their homepage. It's the single most common, and most expensive, mistake we see when we audit ad accounts. The fix isn't always "build a landing page." Sometimes the website is enough. The trick is knowing which is which.
- A landing page converts 2 to 5x better than a homepage for cold paid traffic, almost universally. - A website is enough when traffic is warm and search-driven SEO, brand searches, direct . - A landing page is required when traffic is cold and ad-driven Meta, Google Display, TikTok . - Building a landing page is a one-week project; not building one costs you 40 to 80% of your ad spend over time.
A website is a multi-page presence, homepage, about, services, contact. Built for browsers, browsers, and search engines.