Fire Window Cleaning was growing but needed a more systematic approach to customer acquisition. The business was primarily relying on door-to-door outreach and local networking, which while effective, was time-intensive and difficult to scale.
Built targeted Facebook Ad campaigns reaching homeowners in specific Austin neighborhoods
Creative highlighting before-and-after results and customer reviews
Established Google Business Profile optimization strategy
Local citation building to improve organic search visibility
Digital lead generation system to supplement manual outreach
Lead Generation: Consistent. Consistent lead generation through digital channels, reducing dependence on manual outreach
Revenue Lift: 250%. Revenue lift within 6 months
Growth Engine: Sustainable. Digital-plus-referral model creating predictable, scalable growth
Outreach: Reduced. Less time spent on door-to-door outreach with better results
Window cleaning and pressure washing are some of the most visual services in home services marketing https://rehmanmedia.com/industries/home-services-marketing-austin, which means the businesses that lean into that visual advantage win, and the ones that don't leave money on the table. Fire Window Cleaning, serving Round Rock and Central Texas, had the work quality to back up strong marketing, streak-free windows, driveways that go from black-streaked to brand new, but wasn't capturing or using that visual proof to bring in new jobs.