Like many home service businesses, Harbison Electric relied heavily on word-of-mouth and referrals. While these channels produced steady work, they were unpredictable and difficult to scale. The company needed a consistent, measurable lead generation system that could supplement referral business and fuel growth.
Built targeted Facebook Ad campaigns reaching Austin homeowners and property managers
Ad creative focused on trust signals: licensing, experience, and customer reviews
Optimized Google Business Profile for local electrical service keywords
Built local citations across directories for organic search visibility
Created service-specific content targeting 'electrician in Austin' and related keywords
Qualified Job Calls: 120%. More qualified job inquiries within the first 90 days
Cost Per Lead: Below Avg. Cost per lead through Facebook Ads well below the industry average for home services
Google Rankings: Local Pack. Appearing in Google's local pack for multiple target keywords
Lead Flow: Predictable. Reliable, predictable lead flow allowing business planning and confident growth