J.S. Barnett's Whiskey House already had strong walk-in traffic and a strong brand. The problem was broken digital execution: inconsistent social media, underused customer channels, weak campaign structure, and paid ads that were not tied to measurable demand.
Rebuilt the social media calendar around real in-room moments, events, pours, and customer proof
Cleaned up customer messaging across social, Google updates, SMS, and email
Launched paid campaigns tied to measurable Toast-attributed activity instead of vanity engagement
Improved the loyalty and follow-up system so warm customers had clear reasons to return
Tracked performance monthly using Toast attribution and benchmarking data
Marketing-driven revenue: 98×. Growth in marketing-attributed sales from pre-engagement baseline to month 5
Attributed orders: 5 → 234. Attributed orders per month increased from 5 to 234
Share of total sales: 0% → 10%. Marketing-attributed activity now accounts for 10% of total sales
First 30 days: 812%. Lift in attributed sales during the first 30 days of engagement