Law Firm Marketing in Austin & Central Texas
Legal marketing is brutal. Top of funnel keywords like 'personal injury lawyer' or 'DUI attorney' carry some of the highest per click costs in Austin. Big firms with eight figure marketing budgets sit at the top of search. Small firms and solo practitioners either overpay Scorpion and other legal marketing companies for mediocre results, or they get no marketing at all. I take on one new law firm client per quarter. That's intentional. Legal marketing requires more care than any other industry, every case type has different economics, every practice area has different compliance rules Texas Disciplinary Rules of Professional Conduct, advertising rule 7.04 , and every lead is worth real money. I build custom systems, not templates. Google Business Profile optimization for ' practice area lawyer near me' map pack rankings. Meta Ads that generate qualified consultation requests, not just clicks. Content marketing that ranks for long tail practice area queries the cases your firm actually wants . Call tracking and lead attribution so you know exactly which marketing channel is generating which cases. And Kova Labs AI phone agents that handle after hours intake calls without breaking attorney client privilege. I work with personal injury firms, family law practices, criminal defense attorneys, estate planning lawyers, and solo practitioners in Central Texas. I don't work with Big Law. I work with the firms that actually want to talk to their clients.