400% ROI on Paid Social Campaigns
Client:
The Drunken Duck
Industry:
Food & Beverage / Nightlife
Goal
Boost foot traffic, grow event attendance, and turn The Drunken Duck into a go-to nightlife destination in the community.
Problem: Low Awareness & Foot Traffic
Despite having a unique menu and lively atmosphere, The Drunken Duck wasn’t getting the exposure it deserved. Their online presence was minimal, social media engagement was low, and there was no system to consistently attract new customers or promote events.
Our Strategy: Social-First Local Growth Marketing
We combined social media strategy, content creation, local ad campaigns, and event-driven promotions to transform The Drunken Duck into one of the most talked-about spots in town.
Step 1: Brand Positioning & Creative Strategy
- Developed a fun, edgy brand voice to stand out in the local market.
- Created on-trend content tailored for TikTok, Instagram Reels, and Facebook.
- Highlighted signature drinks, food specials, and community culture.
Step 2: Social Media Content & Engagement
- Posted short-form viral videos showcasing menu items and events.
- Engaged with local hashtags to build community visibility.
- Consistently updated stories and highlights to promote offers.
Step 3: Paid Local Ads Strategy
- Launched targeted Facebook and Instagram ads to drive awareness of new menu items and themed nights.
- Geo-targeted campaigns within a 10–15 mile radius to attract locals.
- Retargeted engaged audiences with “Visit Tonight” offers and specials.
Step 4: Event & Community Growth Funnel
- Promoted “Pint Night” and “Break-Even Bottle Night” to create FOMO and repeat visits.
- Implemented simple sign-up funnels for exclusive offers (building an SMS/email list).
- Used engagement contests to keep locals interacting with the brand.
Results (6 Months)
- 4.5X Increase in Monthly Foot Traffic.
- 400% Growth in Instagram Engagement.
- Consistent Sold-Out Events like College Football Night and Live Music Night.
- Built SMS/Email List of 450+ Regulars for ongoing promotions.
- Established The Drunken Duck as a go-to nightlife and dining spot in the community.
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