From Local Service to 5X Sales Growth in 6 Months
Client:
Fire Window Cleaning
Industry:
Home Service Business
Goal
Generate consistent leads through search visibility, ads, and funnels to scale local service revenue.
Problem: Low Online Visibility & Inconsistent Leads
Despite having a strong reputation locally, Fire Window Cleaning struggled with limited online visibility, outdated website presence, and inconsistent lead flow. Their previous efforts lacked local SEO targeting, effective ad campaigns, and a structured funnel to capture and convert new customers.
Our Strategy: Full-Funnel Growth Marketing
We combined SEO, a new conversion-focused website, local paid ads, and a sales lead funnel to create a complete growth engine.
Step 1: SEO & Local Search Optimization
- Optimized Google Business Profile for local map rankings.
- Built keyword-rich service pages targeting “Window Cleaning in Austin”.
- Created ongoing blog content to rank for local and service-related searches.
Step 2: Website Creation & Conversion Optimization
- Designed and launched a modern, mobile-optimized website.
- Improved site speed, user navigation, and call-to-action placements.
- Added trust-building elements like reviews, certifications, and service guarantees.
Step 3: Local Paid Ads Strategy
- Ran hyper-targeted Google Local Service Ads and Facebook lead ads.
- Developed creative campaigns highlighting seasonal cleaning offers.
- Optimized ad spend toward the highest-converting zip codes and customer profiles.
Step 4: Sales Lead Funnel Development
- Built automated lead capture forms with follow-up email/SMS sequences.
- Integrated a booking system to reduce friction in scheduling services.
- Deployed retargeting campaigns to re-engage missed leads.
Results in less than (6 Months)
- Top 5 Ranking on Google for “Window Cleaning Austin” and related keywords.
- 5X Increase in Monthly Qualified Leads through SEO and ads.
- 3X Higher Conversion Rate on the new website compared to old site.
- 40% Lower Cost Per Lead due to optimized ad campaigns.
- Consistent Sales Funnel delivering repeat and referral business.
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