From Word of Mouth to Consistent Remodel Leads
Client:
Gian’s Painting & Remodeling
Industry:
Home Services / Construction
Goal
Build a steady lead pipeline, rank for key local remodeling terms, and target higher-value projects.
Problem: Reliance on Referrals & Low Online Presence
Gian’s Remodeling had built a reputation for quality craftsmanship, but most jobs came through word of mouth. With no strong online visibility and no system to generate consistent leads, project flow was unpredictable and growth stalled.
Our Strategy: Ads + SEO + Lead Funnel
We built a multi-channel growth system that combined paid ads, SEO, and a structured sales funnel to bring in a steady stream of remodeling inquiries and turn them into high-value projects.
Step 1: Local SEO & Search Visibility
- Optimized their website and Google Business Profile for keywords like “home remodeling Georgetown TX” and “kitchen & bath remodeling.”
- Built location-specific service pages for high-value project types.
- Added portfolio galleries and testimonials to improve credibility.
Step 2: Paid Ads for High-Intent Leads
- Ran targeted Google Ads campaigns focused on remodel services (kitchen, bathroom, full home).
- Deployed Facebook/Instagram ads showcasing transformation before/after visuals.
- Retargeted site visitors with offers to book free consultations.
Step 3: Sales Funnel Development
- Designed a conversion-optimized landing page for ad traffic.
- Integrated lead capture forms connected to automated email/SMS follow-ups.
- Built a CRM flow to nurture leads from initial inquiry to signed project.
Step 4: Retention & Referral Engine
- Added automated review requests after project completion to boost social proof.
- Implemented referral incentives for past customers to drive word-of-mouth digitally.
- Built seasonal email campaigns (spring renovations, holiday prep projects) to keep Gian’s Remodeling top-of-mind and fill the pipeline year-round.
Results in less than (6 Months)
- Top 3 Google Ranking for “Remodeling Charleston SC” and related searches.
- 3X Increase in Monthly Leads through combined SEO + ads strategy.
- 2X Increase in Project Size by targeting higher-value service keywords.
- Consistent Sales Funnel converting inquiries into booked projects.
- Steady Flow of Repeat & Referral Business through retention marketing.
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