From Zero to Fully Booked Calendar in 6 Months
Client:
Harbison Electric
Industry:
Home Services / Electrical
Goal
Build a reliable flow of new service leads, improve online visibility, and keep the calendar consistently full.
Problem: Inconsistent Lead Flow & Low Online Presence
Harbison Electric had decades of experience and a strong local reputation, but their outdated website and lack of SEO meant they weren’t showing up where customers were searching. Most new business came from word of mouth, leaving growth unpredictable and limited.
Our Strategy: Full-Funnel Local Growth Marketing
We implemented SEO, a new conversion-optimized website, a local advertising strategy, and a sales lead funnel to turn online searches into scheduled electrical service jobs.
Step 1: Deep Customer Insights
- Researched target service areas and high-intent local keywords (e.g., “electrician Georgetown TX”).
- Identified customer triggers like emergency repairs, remodel projects, and panel upgrades.
Step 2: Website Creation & Funnel Optimization
- Designed a professional, mobile-optimized site with clear service categories.
- Integrated an online request/booking form connected to automated follow-up.
- Improved site speed, structure, and conversion flow.
Step 3: Local Ads Strategy
- Ran targeted Google Ads and Local Service Ads to capture high-intent searchers.
- Deployed Facebook/Instagram ads to boost visibility for new homeowners and remodelers.
- Tailored ad copy to highlight 24/7 service availability and trusted reputation.
Step 4: Sales Lead Funnel & Retention
- Built an automated email/SMS follow-up system for new leads.
- Implemented retargeting ads for visitors who didn’t convert immediately.
- Created seasonal campaigns (e.g., “holiday safety inspections”) to keep the calendar full.
Results (6 Months)
- Top 3 Ranking for major keywords like “Georgetown Electrician.”
- Fully booked calendar with consistent weekly leads.
- 4X Increase in Monthly Service Calls.
- 40% Lower Cost Per Lead through optimized ads.
- Improved Customer Lifetime Value from repeat service campaigns
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