From Local Bar to Waco’s #1 Whiskey Destination
Client:
J.S. Barnetts Whiskey House
Industry:
Food & Beverage
Goal
Position Barnett’s as a premium whiskey authority, fill events like Break-Even Bottle Night, and grow consistent reservations.
Problem: Limited Awareness & Underutilized Events
Although J.S. Barnett’s has one of the most impressive whiskey selections in Texas, they weren’t maximizing visibility. Event-nights like whiskey tastings and specialty cocktails weren’t filling up, and their online presence wasn’t reflecting the premium experience customers could expect.
Our Strategy: Premium Positioning & Community Growth
We implemented a mix of social media strategy, local SEO, targeted ads, and event promotions to position J.S. Barnett’s as the go-to destination for whiskey lovers in Waco.
Step 1: Brand Storytelling & Social Media Growth
- Crafted a premium brand voice to reflect Barnett’s high-end whiskey experience.
- Created engaging reels and photo content highlighting rare bottles, cocktails, and the bar’s atmosphere.
- Leveraged storytelling posts around whiskey education and tasting notes.
Step 2: Local SEO & Website Optimization
- Optimized Google Business Profile and listings for “Whiskey Bar Waco.”
- Improved website navigation with dedicated pages for events, whiskey menus, and reservations.
- Ensured site reflected premium branding with modern design elements.
Step 3: Paid Media Campaigns
- Launched Facebook and Instagram ads targeting locals searching for whiskey, bourbon, and nightlife.
- Geo-targeted campaigns around downtown Waco to capture tourists and event-goers.
- Ran special campaigns around “Break-Even Bottle Night” and “Founder’s Table” events.
Step 4: Event Funnel & Retention Strategy
- Built a consistent funnel to capture sign-ups for whiskey tastings and bottle nights.
- Introduced email/SMS reminders for events and new releases.
- Created exclusive “members-only” campaigns to build loyalty among regulars.
Results in less than (3 Months)
- #1 Ranked Whiskey Bar in Waco on Google for core keywords.
- 3X Increase in Event Attendance at whiskey tastings and special nights.
- 300% Social Media Growth through reels and event promotions.
- Consistently Filled Reservations for premium experiences like Founder’s Table.
- Elevated J.S. Barnett’s from a local bar to a recognized whiskey destination in Texas.
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