From Food Truck to Sold-Out Weekends in 6 Months
Client:
Shawarma Point
Industry:
Food & Beverage
Goal
Transform Shawarma Point from a small food truck with inconsistent sales into a recognized Austin favorite, using SEO, ads, and funnels to drive visibility, orders, and repeat customers.
Problem: Low Brand Visibility & Unpredictable Sales
Although Shawarma Point had a unique menu and strong word-of-mouth, their online presence was weak. With little SEO optimization, inconsistent ads, and no structured funnel, sales were unpredictable and they weren’t maximizing the food truck’s growth potential.
Our Strategy: Digital Growth System for Food & Beverage
We combined SEO, local advertising campaigns, a new website, and a sales funnel to turn Shawarma Point into one of the most recognized food trucks in Austin.
Step 1: SEO & Local Search Visibility
- Optimized Google Business Profile with accurate hours, locations, and menu updates.
- Targeted local keywords like “best shawarma in Austin” and “late-night Mediterranean food.”
- Published content around food culture and Shawarma Point’s story to build authority.
Step 2: Website & Online Ordering Funnel
- Built a sleek, mobile-optimized website with our partner agency with menu integration.
- Connected online ordering and delivery platforms directly through the site.
- Added tracking pixels for future retargeting campaigns.
Step 3: Paid Ads Strategy
- Ran geo-targeted Facebook & Instagram ads promoting new menu items and specials.
- Highlighted late-night hours to capture college and nightlife audiences.
- Created high-impact video ads showing food prep and customer reaction
Step 4: Customer Funnel & Retention
- Implemented SMS/email campaigns with promotions for repeat visits.
- Captured customer info through contests (“Win a Free Shawarma Night”).
- Built retargeting campaigns for people who viewed the menu but didn’t order.
Results (6 Months)
- Top 3 Ranking for “Shawarma Austin” and “Mediterranean Food Truck.”
- 4X Increase in Monthly Online Orders.
- 2.5X Social Media Growth through video-first campaigns.
- Consistent Customer Pipeline leading to sold-out weekends.
- Established Shawarma Point as a must-visit food truck in Austin.
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